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About David Masover

David Masover is the author of Mastering Your Sales Process and Managing the Sales Process, is the Founder and CEO of Top Line Selling Solutions Kft, and serves his clients as a sales force development consultant currently based in Budapest, Hungary.  David has been working in sales and sales related projects for over 20 years.  While there are no shortage of details, tactics, methods and strategies that David has acquired, used and developed in this time, there is also a core philosophy that permeates the complete range of his professional endeavors:

Success is most likely to come when:

        • People with the right skills
          Execute those skills with discipline
          Within the context of a well defined process



Professional Experience

Author, Blogger, Sales Force Development Consultant and Recruiter
2004 - present - Hungary

  • Sales force development consulting, recruiting, coaching and training with a variety of companies from large to small in a variety of industries
  • Published Mastering Your Sales Process in 2009 as a guide to help salespeople build and use and effective sales process
  • Managing the Sales Process (working title) to be published in 2012, the management companion to the 2009 book.  Written to help managers develop a sales culture and organization that grows
  • Active blogging and participation in online business communities such as Rewiring Business, LinkedIn, The Customer Collective and All Business.
  • Guest lecturer at Corvinus and CEU in Budapest, Hungary


Interim Vice President of Sales, ITware, Kft.
2010 - 2011 - Hungary

  • Worked on a special project for ITware to develop and execute global marketing strategy for a social mobile TV software platform


Co-Founder, Interim Director of Business Development, SkirtLight, Ltd.
2007 - 2010 - Hungary

  • Raised seed capital and initiated primary manufacturing and distribution relationships for start up company with innovative lighting product.  Joined the company before patents were or initial funding had been secured.


Internal Sales Trainer, Lynka Sp. z o.o.
2005 - Poland

  • Developed and delivered internal training program for leading Polish promotional products company


Co-Founder, VP Vendor Relations, Internal Sales Trainer, National Accounts Manager, Branders.com
1999 - 2004 - USA

  • Participated in the development of the original business plan
  • Helped to raise seed capital
  • Initiated primary manufacturer relationships with over 50 manufacturers
  • Helped to develop sales model, compensation, CRM, and compensation in a fast moving environment
  • Developed and delivered companies first internal training program


National Accounts Manager, Halo Marketing & Promotions
1998 - 1999 - USA

  • Maintained client base for leading promotional products company


Sales Manager, Assurance Industries
1995 - 1997 - USA

  • Created and managed new division in existing organization to sell promotional products we made in China to end user clients