Suggested books

	If you would like to learn how to be more effective with your cold calls, this book will help. I have used this format for all kinds of SCORE calls and introductory e-mails and voice mails. I mention it several times in my own book, because it has worked for me, my clients and the sales people I have managed and trained.
	Baseline Selling offers a simple but powerful approach to sales that includes many, many tactics, strategies, techniques and attitudes that will help grow your sales and your salesmanship to the next level.
	The philosophy of the seven habits is not complicated, but each habit resonates with authenticity and integrity. If your personal and professional goals include peace of mind AND personal effectiveness, then this book is a must read.
	The third habit of the seven relates to getting the right things done in your life. First Things First elaborates on putting that into action. Concepts such as weekly planning based on roles and goals; putting your ‘big rocks” in first and orienting your life using a compass rather than a clock will make sense immediately, and forever.
	The remedy for a price objection is to sell value. However, value is much easier to sell if you can quantify it. This book will help you understand exactly how to do that, and how to make your prospective clients understand the quantified value of your offer.
	If you are selling your services, and you want to sell them for a LOT more, Value Based Fees will help you justify this first to yourself and then to your clients. Combine this with the Dollarization Discipline and make as much money in a few hours a week as you used to make in a few weeks or more.
	This book should have been called “How to be the CEO of a fast growing company”. It is highly tactical, and tells company leaders just what to do to set strategy, goals to meet them, and how to make sure it all gets done.
	If you would like to free yourself from the belief that success requires a specific (and large) percentage of your time, this book will start by telling you how to think differently, and end by helping you understand some specific strategies to help make your new perspective a reality.
	Anything you do on the web can help or hurt you. If you are thinking about using a blog, wondering why you should or trying to figure out how to make yours work better for you, Blog Marketing is a great place to start.